Design is not purely visual. Designers are first and foremost thinkers.
Design is about conceptual aspects of idea generation, lateral thinking and connectivity to popular culture. These aspects above all others are the most intriguing to me. To understand the nuances of conceptual development and the application of those concepts remain my goal with a belief that the ability to have rich, well founded ideas that show through a visually intriguing piece should be the ultimate goal of any designer.