The Holly Orchard

Carver, Oregon
2020

In 2020 I was tasked to rebrand a local family-owned holly orchard. The previous name and brand used a previous owner's name and did not have much brand recognition locally.

I rebranded the operation to 'The Holly Orchard' a very easily recognizable name that would distinguish it within the flooded holiday decoration market.

For their brand I leaned in on vintage Christmas farm and decoration labels from the 1950s - giving the brand a sense of nostalgia and joy.

The new logo featured a retro-inspired font with an understated green and red colors, reminiscent of traditional Christmas holly. In addition to the new name and logo, I also created new packaging designs for their products, including holly wreaths, garlands, and bouquets.