Parkrose School District

2008 :: Freelance

Project Description
Design an identity system for Parkrose School District located in NE Portland, Oregon. Project includes creating a new wordmark and applying the new identity in a variety of applications including a new webpage. Design the remaining logos for each school within the district.

Conceptual Statement
The Parkrose School District is a very diverse school system located on the north eastern outskirts of Portland, Oregon. The new identity system was designed to represent the strong support system and aligned curriculum that Parkrose possesses.

By allowing the mark to adapt to particular levels of education (represented by the three circles) and represent the support given by parents and other district staff (represented by the outside circle that encompasses the rose), the mark can inform as well as embody the spirit of the Parkrose School District.