Jones Soda – GABA Campaign – Save the World

JONES SODA “GABA”
2008 :: Ricochet Partners
Portland, Ore.

> SAVE THE WORLD
> DISTRACTIONS SUCK
> PLUS GABA

Project Description
Conceptualize and design an advertising campaign for the launch of the supplement GABA – which enhances focus for the user – for the soft drink company Jones Soda.

Conceptual Statement
This tongue-in-cheek approach allows the viewer to imagine that any average person can go from ordinary to extraordinary just with the ability to focus, and where does that focus come from? Jones GABA of course.