Jones Soda – GABA Campaign – Plus GABA

JONES SODA “GABA”
2008 :: Ricochet Partners
Portland, Ore.

> SAVE THE WORLD
> DISTRACTIONS SUCK
> PLUS GABA

Project Description
Conceptualize and design an advertising campaign for the launch of the supplement GABA – which enhances focus for the user – for the soft drink company Jones Soda.

Conceptual Statement
The ability to focus shouldn’t be just regulated to the classroom, or work. Everything that you enjoy doing, you will enjoy it that much more with some focus. Rock climbing, listening to music, and yes – even studying, is more enjoyable and enhancing when you add GABA.