Jones Soda – GABA Campaign – Distractions Suck

JONES SODA “GABA”
2008 :: Ricochet Partners
Portland, Ore.

> SAVE THE WORLD
> DISTRACTIONS SUCK
> PLUS GABA

Project Description
Conceptualize and design an advertising campaign for the launch of the supplement GABA – which enhances focus for the user – for the soft drink company Jones Soda.

Conceptual Statement
Distractions suck. No matter if you’re dealing with homework, ripping down the mountain, or even battling orcs on your MMORPG. Jones GABA cuts through all these distractions and helps you focus.