eb5 Skin Cream

2007 :: Ricochet Partners
Portland, Ore.

Project Description
Conceptualize and develop an ad campaing for the skin cream product, eb5. Product should be marketed to the 45+ year old female audience.

Conceptual Statement
This campaign is taking a different approach when it comes to skin care ads. By focusing on a time period when the audience’s skin was young and vibrant they achieve a sense of nostalgia and staying power. Using retro imagery and themes along with a hint of humor allows these ads to stand out from other ads showing cliche images of older women without wrinkles or age marks.