Jones Soda – GABA Campaign

JONES SODA “GABA”
2008 :: Ricochet Partners
Portland, Ore.

> SAVE THE WORLD
> DISTRACTIONS SUCK
> PLUS GABA

Project Description
Conceptualize and design an advertising campaign for the launch of the supplement GABA – which enhances focus for the user – for the soft drink company Jones Soda.

Conceptual Statement
In our modern society, that is so full of visual and auditory stimuli, it can be near impossible to sit down and just focus. The additive GABA solves this issue by allowing the user to focus. The three ad concepts below speak to that promise.

CLICK EACH IMAGE TO SEE FULL CONCEPT EXPLANATION.